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Marketing

Why Hollywood Must Roll Out the Red Carpet for Influencers
Marketing March 1, 2024

Why Hollywood Must Roll Out the Red Carpet for Influencers

The entertainment landscape is shifting dramatically regarding media consumption and star power. While the film and TV industries have traditionally dominated the media world, the rise of influencers is changing the game. With the streaming industry valued at $150 billion.. Read more

A Brand That Evolved Into Featuring Its Own TV Series. Red Bull.
Marketing December 2, 2023

A Brand That Evolved Into Featuring Its Own TV Series. Red Bull.

The iconic energy drink company Red Bull has always been synonymous with extreme sports, adventurous lifestyles, and groundbreaking marketing strategies. In recent years, Red Bull has made its way into the FAST (Free Ad-Supported Streaming TV) network channel, significantly boosting.. Read more